Gistmd platform

[ Gistmd ]

Designed and improved healthcare product experiences

[ Pain Point ]

Static, non personalized medical content created friction, leaving patients unprepared or missing procedures, while increasing workload for healthcare teams.

[ Research Findings ]

Fragmented data and lack of adaptability made it difficult to deliver relevant information, leading to manual processes and reduced efficiency.

[ solution ]

Designed a modular, logic driven system that generates personalized video experiences across 11+ medical procedures.

[Platform Solution ]

[ Flipping the Switch]

Process & Direction

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Guided Logic Progress

Captures all required inputs in a 6–8 step flow without overload

Constrained Input

Ensures valid data by limiting unnecessary interactions

Optimized Variable Entry

Enables fast input for key personalization data

State Visualization

Shows progress to keep users oriented and engaged.

Logic-Driven Oversight

Monitors journeys centrally to maintain system integrity.

Administrative Control Gates

Manages permissions while enabling performance tracking.

[ Reducing Friction in Medical Intake]

Identified inefficiencies in pre-anesthesia workflows, where incomplete digital questionnaires led to unnecessary appointments.

Redesigned the intake experience into a clear 3-step flow, reducing cognitive load and improving completion.

Impact: +70% form completion

[ Impact ]

55%

reduction in

preoperative meetings

50%

drop in

outpatient no-shows

60%

Improvement in colonoscopy bowel preparation adherence

80%

decrease in Workload for Medical Staff