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Depth Research
Component Design
UX/UI
Prototyping
Product Redesign
Big.id University
Mission
Analyzed taxi services to identify user pain points and designed a feature to enhance functionality and user experience, leveraging Uber’s Base Design System.
Background
BigID University
Empowers users to master BigID’s platform, enhance their skills, and earn certifications for professional recognition.
BigID
Empowers organizations to discover, manage, and protect sensitive data with a unified security, privacy, and compliance platform.
Original Design
BigID University Product
Faced key usability issues: an overwhelming information load, unclear user flow, and a one-size-fits-all experience, which made it difficult for users to navigate, locate relevant content, and complete tasks efficiently
Research
Insight
01 First Impressions Matters
02 Personalization Drives Motivation
03 Reduce Cognitive Load
04 Gamification improves experience
05 Inclusivity & Accessibility
06 Learners Need Autonomy
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Redesign Process
We translated research insights into clear UX principles that guided the product experience. Values like accessibility, simplicity, and innovation served as our foundation, informing every design decision and creating a cohesive, user-centered journey.
We then established core design principles, prioritized key pages, and developed high-level layout frameworks (“box-outs”) to define each page’s purpose and structure.
This approach ensured a clear content hierarchy, alignment with user needs, and visual consistency throughout the product.
New UX-Optimized Design
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Non-logged-in users are directed to a new landing page
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The page introduces the product and its core benefits
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Creates an engaging first-touch experience
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Encourages users to log in and explore
Non Login Home page
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Personalized above-the-fold content for easy navigation
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Key actions are surfaced and easy to access
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Scrolling reveals additional personalized content
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Designed to balance familiarity with exploration
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Allows users to easily navigate to other parts of the product
Login Home Page
Catalog Page
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Clear and scalable content layout for easy exploration
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Streamlined navigation to minimize overwhelm
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Instant feedback on interactions for better control
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Quick and precise search for faster results
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Dedicated Path page creates a clear starting point
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Central hub for all learning options and key info
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Personalized learning packages tailored to individual goals
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Lesson page redesigned for smooth, step-by-step navigation
Path & Lesson Pages
Card Component Design Process
The card component includes two primary types: lesson cards and path cards. Each type is designed to serve distinct user needs, with tailored layouts and interactions that enhance usability and clarity across the platform.
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Drafting Toward Direction
In the early draft, the card design included a cover image. we decided to remove it, considering not only scalability and consistency, but also the content effort involved.
Using images would have required a reliable source, continuous production resources, and a clear strategy to ensure they added meaningful value throughout the experience."
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Focused UX Interaction
One animation draft explored a “popcorn” effect expanding the hovered card while fading out the others.
While it delivered clear, playful feedback, using it consistently across the product felt overwhelming and visually chaotic.
To maintain clarity and reduce cognitive load, we refined the interaction: the hovered card remains static while the rest subtly fade, keeping the focus without distraction.
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Catalog Page Explorations
In redesigning the category page, we began by analyzing user personas, their objectives, and entry points whether they were new or returning users. We then focused on essential UX elements to optimize the experience: personalized content delivery, streamlined navigation, clear content hierarchy, and intuitive search and filtering functionalities.
Below are early drafts that reflect this thinking and helped shape the final direction.
Draft #1
We tested a minimal “clear-all” interface with fixed filters on the left. While the approach provided a clean and straightforward experience, it felt overly technical and lacked the richness that reflects the system’s full depth and diversity.
Draft #2
We initially explored a Netflix-style horizontal scrolling layout with sliding cards. As we added all lesson cards into the design, we experimented with extra-small card variations to fit more content on-screen. However, this approach resulted in visual overload and a high cognitive load
Full User Flow in Action
Discover More
Case Study
Uber
Case Study
Uber Freight
+972 549917303
Einavmshelh@gmail.com