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Mission
Analyzed taxi services to identify user pain points and designed a feature to enhance functionality and user experience, leveraging Uber’s Base Design System.
UX Research
UX/UI
Prototyping
Uber Flex
Cheaper, Flexible Rates.
Ux/Ui
Ux Researcher
Interaction
Prototyping
Pain point
77% of taxi complaints are about the cost of the service.
Value Proposition
Expanding the taxi service with flexibility, ensuring accessibility for users with limited resources.
Solution
A smart feature that secures the lowest fare using real-time traffic, driver availability, and flexible timing
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Solution | Meet UberFlex
Users land on the 'Search Ride' page, featuring a promo banner. Tapping the banner or search bar triggers the same flow.
01
The banner is positioned in high-visibility screen space to maximize exposure, enhance engagement. Tapping it opens a sidebar.
02
After the initial interaction, the banner collapses into an accordion to preserve a seamless user experience and maintain platform consistency
03
Users slide to explore ride options. A badge highlights the best deal. Selecting a ride moves them forward in the booking process
04
Components Explored and Evaluated
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A top toggle
is easy to access but adds clutter and takes up space
Taps
simplify navigation but may be mistaken for filtering
Lower accordion
improves thumb reach but may easily go unnoticed
Design Options & User Testing
User Testing Result
Maintaining original flow
Not noticeable
The slider is easy to understand
The colors are unclear
Showed interest
The potential is not well understood
Tooltips
Highlight new features and enhance user awareness
A color-coded slider
Helps users quickly assess and interact with data
The Slider
Selected slider
Experimented with different types of sliders and chose to enhance the Base Basic slider by adding labels and a graph, allowing users to make intuitive adjustments and gain clearer insights visually.
Considered Slider Components
Inspiration
Trip Planning in Waze & Skyscanner
Well-designed products present users with a wealth of information at a glance, empowering them to make smarter, more informed decisions with ease.
Solution Full Prototype
Discover More
Internship
Big.id University
Case Study
Uber Freight
Full-time role
Checkmarx
+972 549917303
Einavmshelh@gmail.com