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UX/UI
Gistmd
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Product
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APP
Led the design of a new product from scratch, improved existing ones through data, built prototypes, updated the website, contributed to the design system, and created marketing assets.
The Gist Notebook helps physicians communicate diagnoses using an animated heart simulator personalized to each patient’s pathology, symptoms, and proposed tests.
Development of the app was led by Professor Shmuel Banai, Director of the Cardiology Division at the Tel Aviv Sourasky Medical Center, and Dr. Ofer Havakuk, Director of Cardiologic Hospitalization at the hospital.

Initially, the questionnaire had a low completion rate. Through quick research and A/B testing, we redesigned it by breaking it into clearer steps with a progress indicator and displaying follow-up questions conditionally based on user responses. As a result, we saw a significant increase in completion rates.
Medical background questionnaire

Created an intuitive Analysis Dashboard that visualizes patient engagement data across procedures. By organizing key metrics and trends in a clear, accessible format, the dashboard helps medical teams make informed, data-driven decisions.
Analysis dashboard

This case study is currently being updated. The remaining content will be available soon
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+972 549917303
Einavmshelh@gmail.com
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